The Institute for Art and Olfaction
Brand Identity, Print Collateral, Posters, Wayfinding,
Social Media
The rebrand for the Institute for Art and Olfaction centers on the sensory poetry of scent. By pairing delicate floral photography with a sculptural monogram and refined typography, the system creates a quiet, immersive atmosphere that mirrors the way fragrance unfolds in layers. The visual identity is designed to feel intimate, elegant, and ephemeral, capturing the institute’s commitment to elevating scent as a creative and expressive art form and celebrating the emotional worlds that fragrance can evoke.
The poster series expresses the delicate, atmospheric nature of scent through close-up floral photography and spacious, elegant typography. Each poster focuses on a single bloom or gesture of color, allowing the visuals to mimic how fragrance unfolds in soft layers. The large monogram weaves through the compositions as a quiet signature, tying the series together while letting the imagery remain calm and immersive.
