The Institute for Art and Olfaction
Brand Identity, Print Collateral, Posters, Spatial,
Website
The rebrand for the Institute for Art and Olfaction centers on the sensory poetry of scent. By pairing delicate floral photography with a sculptural monogram and refined typography, the system creates a quiet, immersive atmosphere that mirrors the way fragrance unfolds in layers. The visual identity is designed to feel intimate, elegant, and ephemeral, capturing the institute’s commitment to elevating scent as a creative and expressive art form and celebrating the emotional worlds that fragrance can evoke.
The poster series expresses the delicate, atmospheric nature of scent through close-up floral photography and spacious, elegant typography. Each poster focuses on a single bloom or gesture of color, allowing the visuals to mimic how fragrance unfolds in soft layers. The large monogram weaves through the compositions as a quiet signature, tying the series together while letting the imagery remain calm and immersive.
Poster Series
The packaging is designed as an experience rather than a container. Opening the box mirrors the gesture of a flower slowly unfolding, creating a moment of pause before encountering the scent. This motion reinforces the idea of fragrance as something revealed gradually, not immediately consumed. The surface of the packaging features hand-drawn botanical illustrations, referencing the source of each extract while maintaining a quiet, tactile quality. Together, the unfolding structure and illustrations invite a slower, more intentional interaction, aligning the physical act of opening with the gentle nature of the scent inside.
Packaging
The IAO store is conceived as a quiet institute rather than a retail environment. Curved openings, heavy materials, and warm light slow movement and frame scent as an experience to be observed, not consumed. The space encourages pause, attention, and a more intimate relationship with fragrance.
Spatial
The IAO website extends the brand’s quiet, research-driven approach into a digital space. Rather than functioning as a conventional e-commerce site, it is designed as an atmospheric entry point where scent, image, and language unfold slowly. Subtle motion, restrained typography, and generous negative space work together to translate fragrance into a calm, contemplative digital experience.
