Fernie
Brand Identity, Illustration, Research, Strategy,
Web design
Fernie is a sustainable babywear brand created to rethink how parents shop for their growing children. I approached this project as an opportunity to design a system that balances emotional warmth with practical sustainability, turning an everyday routine into an act of care and renewal. I introduced a circular subscription model and recycle program that extend the life of every garment. Through calm typography, gentle color, and tactile materials, the brand expresses softness and trust while inspiring parents to nurture both their child and the planet.
Spatial
Designed in Rhino 8 and rendered with V-Ray, this tactile trade show booth invites new parents into a warm, sensory-first environment. The spatial design draws inspiration from the Fernie logo’s circular form and layered softness, creating a space where visitors not only shop but feel part of the brand’s world.
Trade Show & Pop Up
The Fernie logo is inspired by the recycle symbol, but I softened it to look like arms wrapping around a baby. It represents both care and sustainability. For the typeface, I chose one that feels a little uneven, almost like a baby taking its first steps — cute, soft, and a bit wobbly.
Logo
The packaging is fully recyclable and uses soy-based inks. It’s playful and soft, featuring my hand-drawn illustrations to bring a personal, warm touch to every delivery and create a thoughtful unboxing experience.
Packaging
This clothing collection features soft, adaptable patterns designed to grow with each child. The illustrations draw from gentle plant motifs and fluttering butterflies, paired with friendly characters like a rabbit, bear, and capybara that bring comfort and charm. Each solid color is chosen for its calming, nature-inspired palette, creating pieces that feel playful, soothing, and true to Fernie’s nurturing spirit.
Clothing Collection
Simple, nature-inspired line drawings and gentle animal characters bring warmth and playfulness to the Fernie brand.
Illustration
Fernie’s promotional posters, delivery van, and tote bag extend the brand into everyday moments with soft visuals, friendly characters, and a calm, nature-inspired identity that feels warm and approachable.
